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Marketing Strategy, Branding, Advertising, Website Development & Content Management, Writing and Editing, PR, Social Media, Corporate & Employee Communications, and More!

InnovoMarketing is a virtual marketing agency specializing in community banking and financial services. It was founded in June 2008 by Lori Philo-Cook.

You Can Count on InnovoMarketing

  • Fresh, innovative marketing ideas
  • Creative approach so your community bank or professional business stands out from the clutter
  • Full range of marketing and public relations services available
  • Benefit from extensive marketing experience
  • Personalized service you only get from a smaller business
  • Focused on getting the job done right, on time and on budget.

We Can Help You…

  • develop a recognizable and memorable brand that sets you apart from your competitors and helps you gain market share.
  • communicate more effectively with your employees, customers, prospects and members of your local communities.
  • build a higher level of customer loyalty and engagement.
  • create synergy so your employees support and believe in your brand and serve as ambassadors for your bank or business.
  • To accomplish this, we offer a variety of services, based on your market, your situation, your challenges, goals and budget.

InnovoMarketing Services

  • Strategic planning
  • Branding and market positioning
  • Creative strategies and campaign development
  • Advertising (print, radio, TV, outdoor, online)
  • Promotional materials, direct mail, point-of-sale materials
  • Branch merchandising, including digital screen content
  • Sales promotions and employee incentive programs
  • Technical communications in easy-to-understand language
  • Marketing and customer satisfaction research
  • Bank acquisition and new bank start-up communications
  • Project management
  • Banking Products and Services
  • Product communications (brochures, statement inserts, website content, direct mail, email, etc.)
  • New product introductions
  • Product development support
  • Product research

Online and Social Media Marketing Services

  • Website content management
  • Website evaluations/enhancements
  • Online advertising
  • Email marketing
  • Social media strategies
  • Social media content and blog writing

Public Relations and Corporate Communications

  • Public relations program development/management
  • Writing and editing
  • Internal communications
  • Newsletters
  • Customer comment programs, surveys
  • Social media communications

Financial Marketing and Customer Service Workshops

We have been conducting marketing and public relations workshops on a variety of topics since early 2009. We can help your community bank, credit union or financial marketers learn basic and more advanced skills and keep up with current trends.

Working with InnovoMarketing

When possible, we believe in developing fully-integrated marketing campaigns, coupled with strong internal sales promotions for maximum impact and success. Our forte is bringing many different elements of the marketing mix together to achieve campaign goals, strengthen the brand, build ongoing customer loyalty and inspire your employees.

We Offer Options Matched to Your Business Needs

  • Short-term project work or on an as-needed basis
  • Ongoing management of specific projects
  • Ongoing marketing consulting
  • Provide support to your existing marketing team


We base our pricing on the scope of the project and the work that we will do for you. Since each project is different, we provide a free, initial consultation in order to develop a project proposal and estimated budget.

  • For ongoing work, we can establish a monthly retainer, based on an average number of hours per month.
  • We can do project work at our competitive hourly rate. By committing to a specific number of weeks or months, we may negotiate a reduced hourly rate.
  • For more information, please contact us.

Our marketing will make a difference to your bank and to your bottom line.