Welcome to My Blog
I’ve been planning to create a blog since January 5, 2012, when I stood up at the IABC meeting in Oklahoma City and boldly stated that my New Year’s resolution was to create this blog. Today, 15 months later, I am finally launching it. The desire was there all along, but I found the prospect a little daunting. Not the writing of it. No, it was more the technical side of it…how to move from a website to a blog site and how to design it. (I’m still struggling with that.) And how to organize the sheer volume of content that I want to share.
I was unsure where to start.
Well, I’ve decided that this where to start. Here. With you. Now.
So, why a blog for marketers of community banks?
Because there’s a need.
And, because I think I can help.
I’ve been working in community bank marketing for about 25 years, and I’ve been helping marketing managers for several years now: sharing ideas and resources and conducting workshops. I’ve learned that many of you go it alone, acting as a one-person marketing department. You do your best to juggle it all: marketing, advertising, events, donations, website updates, graphic layout, new product development—even hauling the boxes and ordering shirts. If you’re lucky enough to have two or three people working in your department, it’s still a tough job. There’s never enough help or time or money to do what you need to do. Most people in your bank have no idea what you actually do; the typical stereotype is that marketing plans parties and puts ads in the paper. But I know firsthand.
I don’t think I have all of the answers, but I do have some. Good information can be a big help. I’m hoping that this site will be a little like an extension of your bank marketing department—with lots of tips, resources and ideas you can use.
I spend hours each day keeping up with the crazy pace of changes (new trends in marketing and advertising, changes in our industry, social media, new banking channels and payment methods, etc.). You don’t have the luxury of doing that and your job, too. So I can help you by sharing key highlights, and I will point you to some experts who know way more than I do. But, my primary focus will be good basic bank marketing information because I think that’s something you can use on a daily basis.
So, what can you expect to find here? Here’s a quick overview:
- Marketing planning and project management
- Bank marketing basics
- Checklists, templates, how-tos and helpful tips
- Current trends in banking and bank marketing
- Recent research that you can use
- Building customer satisfaction, loyalty, retention
- Supporting sales efforts
- And, whatever else comes up along the way
If you’d like to be a part of this conversation, I invite you to join the fun.